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Brand South Africa
The International Marketing Council are the custodians of Brand South Africa.There's a lot about South Africa that you might already know. And there's even more that might surprise you. Fast becoming known for smart thinking, our culture of innovation and enterprise gives standing to our rallying slogan of South Africa - Alive with Possibility!
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Simon Anholt
Simon Anholt is an independent policy advisor, author and researcher. He specialises in national identity and reputation, public diplomacy and the 'brand images' of nations, cities and regions. Anholt developed the concepts of the 'nation brand' and 'place brand' in the late 1990s, and today plays a leading role in this rapidly expanding field.
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